Free Soho: Sex, Drugs and Rock & Roll Tour*

Free Soho: Sex, Drugs, Rock & Roll Tour*

     Schedule - See Calendar

     Meeting Point - Leicester Square 

     Duration - 2 Hours

     Language - English

     Start Time - 3.30pm

     Price - Free

Dickens described it as the place of “smoke and song”, little has changed. We call it London's home of Sex, Drugs and Rock 'n' Roll. Soho is where you go for a good night out. It's where you go to let your hair down and be a little bit naughty. 


In its long and varied history, Soho has seen it all; secret meetings of the Communist Party (under Karl Marx himself), virtuoso performance by an 8 year old Mozart, the home of the world's most famous lover, Casanova, a cholera outbreak that threatened to end life in London, and of course, it's had more than its fair share of alcohol induced scandal.


See where the Beatles played their first and last gig in London, and where Beatlemania was born. Join us as we visit some of the top music venues from the 1960's that helped to launch the careers of The Who, The Rolling Stones and many more. We will saunter into what is left of the old red light district and take a stroll down the one and only Carnaby Street, the hub of swinging 60's fashion and the birthplace of the miniskirt.


This tiny district has left an indelible mark on pop culture and has risen from being a seedy dangerous realm thirty years ago to become one of the most famous and fashionable parts of the capital today.

But if you're looking for something more magical, why not try our Harry Potter Tour!

Tour Highlights include:

  • The London Palladium

  • Leicester Square

  • Carnaby Street

  • Liberty

  • The Beatles

  • Jimi Hendrix's last gig

  • The Cholera Outbreak

  • The Old Red Light District

  • Modern Day Soho

  • Shock and Scandal

  • & much more!


        Meeting Point - Outside M&M World in Leicester Square

We begin next to M&M World, just around the corner from Leicester Square underground station. The station is on the Northern and Piccadilly line, and around a 10 minute walk from Piccadilly Circus and Covent Garden.

We recommend arriving 10-15 minutes before the tour starts, it gives you plenty of time to meet the guide and grab a coffee or ice cream!

How do I find the Guide?

Head to M&M World, around the corner from Leicester Square Underground Station, and look for the guide holding up a bright red umbrella.

Where does the tour start and end?

The tour starts outside M&M World and the guide should be nearby. The tour will finish near near Oxford Street. The exact location will vary depending on the guide and the day, but the guide will always let you know at the beginning of the tour.

Do I need to make a booking? Or cancel if my plans change?

Yes please. The number of bookings we receive dictates how many guides we send to run the tour. If we have 100 extra people turn up, its not going to be a good experience for anyone. Please be aware, we do not accept groups of 8 people or more. Even if you book separately, if you attend the tour as a big group, you will be turned away. If you are a group of 8 or more please contact us to enquire about booking a private tour. We'd be very grateful if you could cancel if you can no longer attend, as it could allow us to give your spot to someone else.

What if its raining?

If its raining, we will get wet! We always recommend you carry an umbrella in London, the weather really is that temperamental, but if we didn't run tours in bad weather, we wouldn't get to do many. Rain or shine we will be there waiting. Of course, if you don’t fancy standing in the rain with us we understand.

What should I wear?

Our tours are all walking, so we always recommend comfy shoes. Check the weather on the day of the tour, but we recommend bring a raincoat and some SPF just incase.

How is it free?*

We run all our tours on a pay what you think it’s worth basis. There is no booking fee for our free tours, and no payment is required before the tour begins. This means they are accessible to every budget. However our guides are all freelancers and don't get paid to do the tour, if you have fun then you can decide if you would like to tip your guide. The value is up to you, whatever fits in with your budget and your level of enjoyment. This also incentivises our guides to never stop trying to improve, as the system rewards the guides who provide the best quality tours. Tipping is always voluntary and our guides will never pressure you into it, but this is their job so if you have had fun, we ask that you take a moment to consider what it was worth to you.

How long is the tour?

The tour is roughly 2 hours long.

Prefer to join us on a Private Tour?

If you are booking for a group of 8 or more, or just want a more personal experience away from the crowds, then you can book this as a private tour. You can dictate the content, the route and the time or sit back and let your guide lead you.


For more information on Private tours click here.

Please note, ALL schools and educational groups should book a Private tour.