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Private Tours

A private tour just for you 

Private Tours

Whether you're a school, university, a business or a large family or group of friends, our Private Tours are tailored to you and are the best way to experience London.


All tours listed on the website are available as Private Tours, subject to guide availability, and they will be catered to suit the group, whether it is a bunch of boisterous businessmen wanting to sample local beers or eager European students hoping to fill up their Instagram.

We do not accept parties of 8 or more on our free tours, whether booked as a group or separately, so get in touch today if you want to join us on a tour.

Or if you want something even more personalised, you can request a bespoke tour, where you can dictate the content, the route and the start time.


All our Private Tour bookings are handled by email, so to enquire about availability and organise a tour, please get in touch with us by emailing or complete the form below.

Prices start from £175 - £200 and increase depending on the length of the tour, group size and the number of guides required.

  • How do I find the Guide?
    Head to Tower Hill Underground Station, next to the Tram Coffee stop, and look for the guide holding up a bright red umbrella.
  • Where does the tour start and end?
    The tour starts outside M&M World in Leicester Square and the guide should be nearby holding a red umbrella. The tour will finish near Whitehall and Trafalgar Square, in Westminster. The exact location will vary depending on the guide and the day, but the guide will always let you know at the beginning of the tour.
  • How long is the tour?
    The tour is roughly 6 long, but will vary on the guide. There's a lunch break in the middle, lasting approximately an hour.
  • Do I need to make a booking? Or cancel if my plans change?
    Yes please. The number of bookings we receive dictates how many guides we send to run the tour. If we have 100 extra people turn up, it's not going to be a good experience for anyone. Please be aware, we do not accept groups of 8 people or more. Even if you book separately, if you attend the tour as a big group, you will be turned away. If you are a group of 8 or more please contact us to enquire about booking a private tour. We'd be very grateful if you could cancel if you can no longer attend, as it could allow us to give your spot to someone else.
  • What if its raining?
    If its raining, we will get wet! We always recommend you carry an umbrella in London, the weather really is that temperamental, but if we didn't run tours in bad weather, we wouldn't get to do many. Rain or shine we will be there waiting. Of course, if you don’t fancy standing in the rain with us we understand.
  • What should I wear?
    Our tours are all walking, so we always recommend comfy shoes. Check the weather on the day of the tour, but we recommend bring a raincoat and some SPF just incase.
  • How is it free?*
    We run all our tours on a pay what you think it’s worth basis. There is no booking fee for our free tours, and no payment is required before the tour begins. This means they are accessible to every budget. However our guides are all freelancers and don't get paid to do the tour, if you have fun then you can decide if you would like to tip your guide. The value is up to you, whatever fits in with your budget and your level of enjoyment. This also incentivises our guides to never stop trying to improve, as the system rewards the guides who provide the best quality tours. Tipping is always voluntary and our guides will never pressure you into it, but this is their job so if you have had fun, we ask that you take a moment to consider what it was worth to you.

Want to book a Private Tour?

Thanks for getting in touch!

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