We run all of our walking tours of London on a pay what you think it’s worth basis. We've all had the experience of paying for an activity up front and then later on, feeling like it was not worth the money. We take that problem away. There is no booking fee for our free tours, and no payment is required before the tour begins. If you have fun then you can decide if you would like to tip your guide. The value is up to you, whatever fits in with your budget. This makes our tours affordable to everyone, regardless of their finances, but also incentivises our guides to never stop trying to improve, as the system rewards the guides who provide the best quality tours. Tipping is always voluntary and our guides will never pressure you into it, but this is their job so if you have had fun, we ask that you take a moment to consider what it was worth to you.